Case Study

How Squadcast Drives Product Adoption with Commune

B2B software company drives product adoption with Commune

Squadcast

Overview

Cloud-based Site Reliability Engineering (SRE) software offering incident management and on-call scheduling capabilities designed to streamline alerting and automate workflows.

The Challenge

Squadcast needed a better way to engage customers and collect feedback for product improvements.

  • Lack of customer engagement platform for peer-to-peer interaction
  • Limited mechanisms for collecting user feedback
  • Risk of declining user retention and adoption rates
  • Need for centralized knowledge management and user education

The Solution

Partnered with Commune to build a comprehensive community portal.

Gamified engagement through challenges and incentive programs

Forums, knowledge base, training modules, and Q&A sections

Event management for webinars and conferences

User-generated content sharing platform

Results & Impact

Improved user engagement and retention metrics through community building.

  • Improved user engagement and retention metrics
  • Enhanced peer support reducing support resource dependency
  • Strengthened community sense among users
  • Competitive advantage through structured feedback collection

"Commune helps us build community to educate customers, scale the product and collaborate with like-minded people in the SRE and DevOps space."

Modhilal Moorthy

Associate Product Manager at Squadcast

Ready to Build Your Community?

Discover how Commune can help you create an engaged community that drives business results like Squadcast.